| Definition |
The Internet has brought a new channel to traditional marketing methods, creating a whole new type of opportunity for businesses. Unlike traditional investment strategies, the residual values are often negligible and success is measured without quantifiable results, resulting in a high probability of failure. When sensibly implemented, the high risks associated with Internet investments can lead to unusually high returns. A review and implementation proposal would normally commence with defining online revenue objectives using the internet as a sales and marketing channel. |
| Implementation |
Implementing an Internet Strategy consists of:
- Refurbishing your online presence
- Building audiences to your website
- Building online client loyalty
- Transacting through the internet
- Measuring the success of internet sales channels
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| Purpose |
A successful Internet Strategy is employed to:
- Adding value to your online assets
- Maximising online brand values
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